When everything is said and done, most litigation is about one story with many possible endings. What I enjoy most is designing a strategy and developing the tactics to achieve the 'right' ending – the one that satisfies my client’s needs and goals – whether that is victory at the trial or appellate level, swift and amicable resolution, or anything in between.

Mr. Naar focuses his practice in complex commercial litigation. He represents a broad range of business entities and individuals in federal and state court civil litigation and appeals and before arbitration panels.  He regularly serves as New Jersey local counsel for law firms in New York, Washington, DC, Chicago and other domestic and overseas locations. His practice also includes alternative dispute resolution as an advocate, mediator or arbitrator.

Mr. Naar’s diverse experience encompasses corporate and partnership disputes, business torts, product liability matters, trademark and unfair trade practice claims, trade secret litigation, antitrust matters, RICO claims, professional malpractice, employment litigation, land use and redevelopment challenges, and trust and estate litigation.

Honors & Awards

  • Listed in The Best Lawyers in America© (a trademark of Woodward/White, Inc.) in the Commercial Litigation and Litigation:Labor & Employment practice areas (2007 – present)
  • Listed in Chambers USA: America’s Leading Lawyers for Business (a publication of Chambers and Partners) in the Litigation:General Commercial practice area (2012 – present)
  • Listed in New Jersey Super Lawyers (a Thompson Reuters business) in the Business Litigation practice area (2006 – present)
  • Listed as a Local Litigation Star in New Jersey in Benchmark Litigation (a publication of Euromoney Institutional Investor PLC) in the General Commercial practice area (2016)
  • Martindale-Hubbell® Peer Review Rated AV® Preeminent (a trademark of Internet Brands, Inc.) (2001 – present)
  • Recipient of a Burton Award for Distinguished Legal Writing (2008)

A description of the standard or methodology on which the accolades are based can be found HERE. No aspect of this advertisement has been approved by the Supreme Court of New Jersey.

Representative Matters

  • As counsel for film and Broadway producer Marty Richards, Mr. Naar was successful in establishing at the trial court, Appellate Division, and the New Jersey Supreme Court, that Mr. Richards, as a surviving spouse of Mary Lea Johnson Richards, one of J. Seward Johnson Sr.'s children listed in a 1961 Charitable Lead Trust, was a beneficiary of the Trust and entitled to distributions from the Trustees of the Trust. The Trust had a value at the time of the trial of approximately $300 to $350 million.
  • Has been involved in major product liability litigation in both the federal and state courts in New Jersey representing a major tobacco company, and was on the trial team in Cipollone v. Liggett Group Inc., et al., a nationally reported product liability action commenced in the U.S. District Court, District of New Jersey
  • Has acted as New Jersey counsel for a number of international clients including the Republic of the Philippines in litigation against U.S. companies alleging fraud and bribery in connection with the awarding of contracts relating to the construction of the first nuclear power plant in the Philippines

Uniquely NJ

  • Certified Arbitrator, U.S. District Court, District of New Jersey
  • Member, New Jersey State Bar Association; Internet and Computer Law Committee, Appellate Practice Committee
  • Member, Essex County Bar Association; Former Vice Chair, Product Liability Law Section
  • Former Trustee, Association of the Federal Bar of New Jersey
  • Member, Supreme Court of New Jersey District V-C (Essex County-West Essex) Fee Arbitration Panel 
  • Member, Editorial Board for New Jersey, Smart Litigator, ALM Media
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More Activities & Experience

  • Member, American Bar Association; Section of Litigation
  • Vice President, Columbia Law School Association

Presentations & Speaking Engagements

Publications & Alerts

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Columbia University Law School, J.D., 1976

Rutgers College, B.A., summa cum laude, 1973 

Bar Admissions

  • New Jersey, 1976
  • U.S. District Court, District of New Jersey, 1976
  • U.S. Court of Appeals, Third Circuit, 1983
  • U.S. Supreme Court, 1985
  • U.S. Court of Appeals, Second Circuit, 2000
  • U.S. Court of Appeals, Sixth Circuit, 2006

Alan S. Naar Ranked in Chambers USA 2016 Alan S. Naar Martindale-Hubbell Peer Review Rated AV Preeminent Alan S. Naar Listed in Best Lawyers

A description of the standard or methodology on which the accolades are based can be found HERE. No aspect of this advertisement has been approved by the Supreme Court of New Jersey.